Any wrong move wouldn’t be taken kindly by Wall Street and could potentially damage the brand.Īdobe plans on tackling this issue head-on by introducing a ‘do not train’ tag that would allow all image creators and photographers to keep their content away from AI training models. So, more prominent players like Adobe and Getty, who both own image licensing platforms, would use their stock image libraries to train AI models without being hounded by IP issues.Īdobe also has a reputation and investors to think of.

However, that didn’t stop Getty from suing AI art machine Stable Diffusion for allegedly using over 12 million of its stock images without permission.Ī litigation tidal wave could be coming around AI and copyrighted images.

No legal framework exists around AI image generators.

The founder of AI image generator Midjourney, David Holz, has openly admitted that its AI is trained on millions of images used without permission. While the AI image models on the market have fascinated users, one resounding issue is their use of copyrighted images to train the AI models. But Adobe might have the edge over these tools thanks to its copyrighted content. The Adobe suite faces stiff competition from OpenAI’s Dall-E and Midjourney’s image generators launched last year. The two companies will further develop Adobe’s Creative Cloud suite and Nvidia’s Picasso cloud service for third-party developers. “With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows,” said David Wadhwani, Adobe’s president of Digital Media Business in a statement.Īdobe will also partner again with integrated circuits company Nvidia, which is launching its own Picasso AI platform that some of Adobe Firefly’s models will host. The product demo included the different variations of a whole or part of an image that AI could generate.Īdobe Express, Photoshop and Illustrator will be among the first of the company’s existing products to benefit, with the AI tools open for beta testing this week. What has Adobe announced?Īt the Adobe Summit in Las Vegas on Tuesday, the digital media platform announced it would be introducing its generative AI suite, Adobe Firefly, into existing Adobe products.

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